Trends

Spain’s first national fitness trade fair made one thing clear: the industry is transforming. Here are the four trends that caught our attention most at SOMA. Biomarkers: From the Laboratory to the Gym Until recently, talking about blood glucose, heart rate variability (HRV), or cortisol levels was territory reserved exclusively for clinical medicine. Data for specialists, not for training. Today, that has changed. These biomarkers are making their way into fitness centres —