Trends

Any great project begins with a spark On a night of conversations during Fitex 2024, that spark ignited an idea that today is transforming the fitness sector. What started as a simple desire—to create a showroom for Suiffland in Barcelona—became something far more ambitious when Salvador Cereceda asked a question that would change everything: "What if we create a fitness laboratory that is pioneering the world?" Today, that question is a tangible reality. MiróLab, Barcelona's

Spain’s first national fitness trade fair made one thing clear: the industry is transforming. Here are the four trends that caught our attention most at SOMA. Biomarkers: From the Laboratory to the Gym Until recently, talking about blood glucose, heart rate variability (HRV), or cortisol levels was territory reserved exclusively for clinical medicine. Data for specialists, not for training. Today, that has changed. These biomarkers are making their way into fitness centres —