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Spain’s first national fitness trade fair made one thing clear: the industry is transforming. Here are the four trends that caught our attention most at SOMA. Biomarkers: From the Laboratory to the Gym Until recently, talking about blood glucose, heart rate variability (HRV), or cortisol levels was territory reserved exclusively for clinical medicine. Data for specialists, not for training. Today, that has changed. These biomarkers are making their way into fitness centres —

In a saturated market of gyms and sports centres, differentiating yourself is more important than ever. Modern users seek far more than traditional equipment: they want personalised experiences, measurable results and constant motivation. This is where intelligent personalised training comes into play. SUIFFLAND is a comprehensive solution that combines cutting-edge technology, advanced sensing and artificial intelligence algorithms to create training sessions tailored to eac