Technology & Innovation

Group classes only cover part of the day. Discover how autonomous guided training keeps members engaged throughout your opening hours, enhances the member experience, and improves retention.

The access model has worked for decades because there was no real alternative. Now there is. And the operators that pivot first will gain a competitive advantage that cannot be replicated through marketing alone. The business model of mainstream fitness is, at its core, an access model. Members pay to enter. The facility charges for access. What happens inside, in terms of outcomes, is largely the member’s responsibility. The economics are straightforward: fixed costs are hig