Press & Success Stories

Any great project begins with a spark On a night of conversations during Fitex 2024, that spark ignited an idea that today is transforming the fitness sector. What started as a simple desire—to create a showroom for Suiffland in Barcelona—became something far more ambitious when Salvador Cereceda asked a question that would change everything: "What if we create a fitness laboratory that is pioneering the world?" Today, that question is a tangible reality. MiróLab, Barcelona's

In a saturated market of gyms and sports centres, differentiating yourself is more important than ever. Modern users seek far more than traditional equipment: they want personalised experiences, measurable results and constant motivation. This is where intelligent personalised training comes into play. SUIFFLAND is a comprehensive solution that combines cutting-edge technology, advanced sensing and artificial intelligence algorithms to create training sessions tailored to eac